Authentic storytelling drives emotional connection. Emotional connection drives brand loyalty. Brand loyalty drives sponsorship.
As sponsorship evolves from shiny logos to more sophisticated communications, storytelling has become a powerful way for brands to reach audiences. Research shows that consumers respond better to storytelling than traditional advertising, providing deeper engagement, longer impact and better return on investment.
House of Kitch designed the “Unleash Your Value Story Workshop” for the Office of Sport and Minerva Network to help professional athletes tap into the value which lies at the very heart and soul of their story.
The workshop helped break down the research and reveal what sponsors, investors and audiences are looking for from athletes. We designed a bespoke “storybook” which used evidence-based models to provide athletes with a strong understanding of their value proposition through a purpose-based lens. It included practical storytelling tools to help athletes uncover their own personal stories and how to tell it in a way that will strategically resonate with audiences.
The workshop was run as a hybrid event from the Sydney Cricket Ground with participants involved across Australia and Europe.
Find out more about our work with Women's Sport here.
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